Lil Nas X’s “Old Town Road”, the longest running No 1 single in the history of the Billboard charts, initially found an audience on the app via the “Yeehaw Challenge” - one of about 100 attempts the rapper made to make the song go viral. More important than its permeation of New Zealand political life is TikTok’s impact on popular music charts. Prime Minister Jacinda Ardern was asked to do it at Ratana and National MP Nicola Wills and a group of Young Nats posted a video of themselves doing the dance with the caption “Anyone heard of TikTok?”Īt the time of writing, “Glitter” had been featured in over 522,000 videos on TikTok, some of which have been played millions of times. It’s been recreated by parents holding babies, a teen and her nurse, and groups of school friends. The dance Waiata created is perfect for TikTok - simple to learn and fun to do, alone or with a group. In November, Rotorua teen Waiata Jennings posted a video on her account dancing to “Glitter”, the fourth single from Benee’s debut EP Fire on Marzz. TikTok allows users access to a massive library of officially licensed songs for their videos (Universal Music, Sony Music, and Warner Music all currently license their catalogues) or users can upload their own audio to the app’s sound bank to be available to other users. The content on the app is diverse - short comedy skits, instructional cooking videos, cats, political rants - but the videos that have come to define the app are easily replicated dances to 15-second snippets of pop songs. A simply choreographed dance to her song “Glitter” became a meme on TikTok, a video-sharing app that lets its 500 million monthly users shoot and post videos with their phones, adding visual and audio effects, including music from artists big and small. Late last year, Auckland musician Benee (real name Stella Bennett) went viral. How an Auckland teenager’s song went viral from a 15-second video on on a sharing app, and what it means for the future of the music industry.
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